Hulu – I am one of the people that rarely goes a day without updating and watching from my Hulu queue. Frankly, I don’t remember what I did before Hulu – oh yeah, I paid for cable and a DVR. Hulu, founded in March 2007, is an LA-based entity operated independently by a team picked by NBC Universal, News Corporation, and Disney.
For the $100 million invested in the company, Hulu looks like it is on the road to significant revenue between subscriptions and advertising that keeps getting more tailored and engaging.
Ticketmaster -- Ticketmaster is one of those unique stories of a company that made the transition to online service really well. Established in 1976, Ticketmaster really hit the online world with vigor in 2008 when it beefed up its offerings to provide exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters.
Ticketmaster now operates in more than 20 global markets. Ticketmaster was founded where star-studded events were conceptualized.
In 2001 Ticketmaster bought another event ticket service Evite.
Demand Media -- Demand Media, Inc. (NYSE: DMD) is powerhouse content and social media company that helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Lately, Demand Media has partnered with several leading media publications, such as USA Today and National Geographic to produce editorial sections for them. The content is owned by Demand but the revenues are shared between the partners.
Founded in 2006, the mow publically traded on the NYSE:DMD, has three top trafficked sites it manages: eHow, Cracked.com, and Livestrong
The company received $375 million in funding in just two years and made some powerful acquisitions including Expert Village in 2007, Pluck in 2008, and CoverItLive, RSS Graffiti and IndieClick Media Group in 2011.
MySpace – Remember in 2004 when everyone was friend’s with Tom. I know I do. But at that time and before, MySpace was the place that bands could get a little exposure. It was a place where music was shared and discovered and people used a lot of HTML and media embedding to personalize their page.
Still one of the world’s largest social networks, MySpace has seen the gamut of successes and failures.
By February 2004, MySpace reached 1 million registered users and by the end of that same year it skyrocketed to 5 million. Then, in 2005, News Corporation bought MySpace’s parent company eUniverse for $580 million -- approximately $327 million of which was for MySpace.
Then there were the tough years when people migrated over to Facebook and saw little need for the now advertising and spam-heavy MySpace world.
In June 2011, MySpace was acquired by Specific Media for around $35 million and Justin Timberlake entered the company as creative director, pledging to bring MySpace back to its musical roots. Whether MySpace returns as a significant social network to be noticed or not, it did change the online media game in a lot of ways.