Monday, 1 October 2012

Tips to Optimize Magento E-Commerce Sites for SEO

It doesn't meant that past year what proportion you have got worked on variety of Magento primarily based e-commerce websites. The maintaining of eCommerce web site and structuring of the web site in what manner have done, this is often the most things.
They are without a doubt one of the most popular off-the-shelf solutions available for setting up an e-commerce website for your business, but they do present some challenges when it comes to optimization for search engines. Here square measure my prime 5 tips for optimizing Magento websites for SEO.
1. Content Pages
These two parts are most basic factors in SEO. The title of a page plays a significant part in serving to search engines to spot page content, and in and of itself ought to never be over looked. you'll be able to edit page titles for content level pages very simply within the Magento CMS by going to: Magento -> CMS -> Manage Pages -> Choose which page to edit -> General Information -> Page Title. From here you can edit the title of the selected content page. It’s important to remember that the optimum character count for a page title is 70 characters. You can also edit the page description by clicking to the Meta description option on the page information sub-menu. The optimum length for a page description is 156 characters, so don’t get too carried away.
Category Pages
Optimizing page titles and descriptions for category level pages is very similar to that of content pages as listed above. You can edit category pages by navigating to: Magento -> Catalogue -> Manage Categories -> Choose Category. Remember to make each category page title and description unique. If you are unsure if you have duplicated page titles and descriptions on your site then you can use Google Webmaster Tools to help find instances of duplicate titles and descriptions across your entire site
Product Pages
If your Magento e-commerce website has tens of thousands of product that square measure updated or dynamical on a daily basis then the most effective choice for change page titles and descriptions is to modify it with a custom rule. If you don’t have the resources to make a custom rule then you'll be able to either have one developed for you otherwise you should purchase an external SEO extension. A custom rule will allow you to specify page titles and descriptions for the full website. the foremost common rules can mechanically generate a page title that follows a specified pattern. For example: “%PRODUCT%, %SUB_CATEGORY%, %CATEGORY%, keyword %COMPANY_NAME%”. In a similar vein you can also use this type of pattern to create automated Meta descriptions.
2. URL Rewrite Management
As we all know, search engine friendly URLs are one of the major factors when optimizing a website for search engines. This is of course no different for a Magento e-commerce website and the URL Rewrite Manager is the best option for changing the dynamically generated URLs into search engine friendly URLs. It can turn a URL from a string of nonsense such as http://www.yoursite.com/catalog/product/view/id/1537/category/28 into a fully optimized URL such as http://www.yoursite.com/keyword-one/keyword-two.html. Utilizing this tool will enable you to create URLs that contain your targeted keywords.
3. Default Robot Options
By navigating to System -> Configuration -> Design -> HTML Head you can select what instructions to give to robots crawling your pages. These are noindex,nofollow; index,follow; noindex,follow; index,nofollow, complete the edit custom instructions of robots.txt File as follows. It goes without saying that you should use these wisely.
User-agent: *, User-agent: googlebot, Disallow: /folder/, Disallow: /folder/filename.html
4. Google Webmaster Tools & Analytics Integration
Google Webmaster Tools and Analytics are two tools that every SEO should utilize on a daily basis and both of these tools can be used to monitor a Magento site. The miscellaneous head feature in Magento can be used for adding the Google Webmaster Tools verification tag. By navigating to System -> Configuration -> Design -> HTML Head you can access the miscellaneous head feature to insert the Google WMT verification code. Of course there are other ways to verify your site, such as uploading a unique file to your server.
Setting up Google Analytics tracking is also very easy. Navigating to System -> Configuration -> Google API -> Google Analytics will allow you to enter the unique UA number for your site. The UA code can be found by logging into your Google Analytics account and it will be located on the account settings page. If you are keen to track e-commerce data on top of the basics, you can make full use of the GoogleAnalyticsPlus extension available on the Magento site.
5. Google XML Sitemap Generator
Google Sitemap Generator is a tool put in on your net server to get the Sitemaps mechanically. in contrast to several alternative third party Sitemap generation tools, Google Sitemap Generator takes a distinct approach: it'll monitor your net server traffic, and find updates to your web site mechanically. Magento has its own Google XML sitemap generator that you can use to easily create and submit an XML sitemap to Google. It can be found under System -> Configuration-> Google Sitemap.
In addition to this there is also a Magento extension available that allows you to create an HTML sitemap.
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